Branding =

Branding dictates how you sit in the mind of the customer

Whether you sit there, and which customer that is.
Consequently it is the first and most cost-effective marketing strategy.
The strategy you want to get right before starting with SEO or other tactics.
 

All Internet marketing strategies:

Branding | Conversion | On-Site SEO | Off-Site SEO | Database Creation | Brainstorm Sessions